The wellness world has a clarity problem. Healthy Futures is the translation for the readers who want the science, the history, and the honest take.
Why Julia Craven
More than 11 years covering race, health, and the intersections of policy and lived experience. The rigor of a trained journalist applied to every partnership, recommendation, and claim.
Founder, Library of Black Wellness
Former: New America, HuffPost, and national publications—including The Cut, The Washington Post, Slate, Popular Science, and more.
Active network in health equity, reproductive justice, and Black wellness spaces
Editorial consulting precedent: $10,000 project engagement
Our Data, At A Glance
3,100+
Subscribers · 50 states, 62 countries
40%
Open Rate · 2× industry benchmark
26%
Click-Through Rate · Last 30 days
215
New subscribers in 90 days
Our Reader
Black women, 25–44, primary audience. Health-conscious professionals who want evidence, not claims. Skeptical of wellness hype. Active sharers who forward content they trust to people they care about. Located across 50 states and 62 countries.
Editorial Standard
Healthy Futures is a journalism-first newsletter. Every piece of sponsored content is held to the same standard as editorial: sourced claims, verified evidence, honest assessment of who a product or practice actually serves.
Partnership Options & Rates
| Format | Rate | What's Included |
|---|---|---|
| Well-Spent Product Review | $1,000 | 30-day personal test · peer-reviewed research · ingredient breakdown · honest verdict · "Who This Serves" section · one brand review round |
| Newsletter Spotlight — Inline | $1,500 | 150–250 words within an existing issue · editorial voice · FTC disclosure included |
| Newsletter Spotlight — Dedicated Issue | $2,500 | 600–800 words built around your brand · evidence-based · co-created with your input · expert Q&A element if applicable |
| Dedicated Issue + Social | $3,500 | Everything in dedicated issue + two social posts (Threads + TikTok/Reels) · editorial voice, not ad copy |
| Speaking — Panel | $500 | Virtual or in-person · prep time included · travel negotiated separately |
| Speaking — Virtual Keynote | $750 | 20–45 min · original prepared remarks · one topic alignment round |
| Speaking — Keynote | $1,500 | Same as virtual keynote · in-person · travel negotiated |
| Editorial Consulting | From $5,000 | Defined scope: content audit, strategy document, messaging framework, or brand voice guide · 50% upfront required |
| Content Strategy Retainer | $1,500/mo | Ongoing editorial direction · monthly calls · written recommendations · 3-month minimum |
Disclosure Policy. All sponsored content is clearly disclosed per FTC Endorsement Guide requirements (16 C.F.R. Part 255, updated 2023). Gifted product is always disclosed. Paid partnerships are labeled before editorial content begins — never buried in footers or hashtags.
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